Juul Ignored Early Evidence of Teen Addiction
Very soon after Juul hit the market in 2015, company executives became aware that teenagers were flocking to the e-cigarette, according to a former manager. Juul’s nicotine content was so potent the company engineered a “kill switch” to restrict dosage. However, the idea was later shelved. EXECUTIVE CONFLICT AT JUUL Early on, Juul executives had …